2 Based on blind study where consumers rated Lever 2000® Citrus Fresh fragrance significantly better vs. Dial® Gold fragrance on overall preference when tested out of the box. Dial is a registered trademark of Pure and Natural Company.

* when tested in salon Vs. Bio Ionic® KeraSmooth® Keratin Treatment. Bio Ionic® and KeraSmooth® are registered trademarks of Eurasia Concepts, Inc. (in Los Angeles, CA)

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